MSP Economics Model

What does reselling private AI actually pay?

Model your Year 1 and Year 3 partner revenue across all three engagement models — live, side by side. No gate. No salesperson.

Refer
Model 1
Year 1 Revenue
$0
Year 3 Revenue
$0
Gross Margin %
100%
Payback Period
—
Effort Load Referrals only
You make the introduction. We handle discovery, architecture, delivery, and support. Pure commission — zero delivery overhead.
Co-Deliver
Model 2
Year 1 Revenue
$0
Year 3 Revenue
$0
Gross Margin %
~50%
Payback Period
—
Effort Load Shared delivery hours
You own the client relationship. We deliver the AI under your brand. Shared discovery calls, white-labeled deliverables, you stay MSP of record.
White-Label
Model 3
Year 1 Revenue
$0
Year 3 Revenue
$0
Gross Margin %
~40%
Payback Period
—
Effort Load Full delivery responsibility
Full white-label. All deliverables carry your MSP brand. You set the retail price and capture the full markup. Vermont AI Systems never appears.
Recommendation based on your inputs
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Model assumptions +
Assessment price
$7,500 (floor)
Build price
$35,000 (floor, scales with client size)
Retainer
$3,500/mo = $42,000/yr
Refer commission
12.5% of assessment + build
White-Label markup
40% over base cost
Co-Deliver split
50% of build margin + 100% of MSP-led ongoing
Year 2–3 adoption growth
+20% YoY of initial adopters on retainer
Retainer attach rate
65% of closed builds continue to retainer
Enablement investment
~$1,500 estimated (sales training + kit time)
Churn assumption
10% annual retainer churn
Next Step
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